Guides
Leadpipe MCP Server: Intent Data for AI Agents
Give Claude, Cursor, Codex, and any MCP-compatible agent direct access to Leadpipe intent data, visitor lookup, and pixel management. One npx command.
All Articles
Guides
Leadpipe for RevOps: Programmatic Visitor Data
Pipe visitor identification data into your warehouse, CDP, CRM, and automation stack. API endpoints, webhook patterns, and architecture for RevOps teams.
Strategy
Orbit Is Live: Person-Level Intent Audiences
Orbit by Leadpipe turns keyword-level research behavior into person-level audiences you can act on. Find in-market buyers by topic, filter by ICP, export daily.
Strategy
Identity Data as a Service: The API-First Approach
Dashboard-first visitor ID tools were built for humans. API-first identity data is built for AI agents, platforms, and automation. Here's why the shift matters.
Strategy
Why Every AI Agent Needs an Identity API
Identity data is becoming a primitive in the AI stack - like vector databases for RAG. Here's why AI agents need real-time identity resolution to work.
Strategy
Your Google Analytics Is Lying About Your Pipeline
GA4 shows traffic and conversions. It doesn't show the 97% of visitors with buying intent who leave anonymously. Here's what you're actually missing.
Guides
Visitor ID + Slack: Real-Time Lead Alerts That Work
Set up real-time Slack alerts for identified website visitors. Get notified when target accounts hit your pricing page. Step-by-step guide.
Guides
Webhook Payload Reference: Every Visitor Data Field
Complete reference for Leadpipe webhook payloads. Every field, data type, example value, and how to use it in your AI agent, CRM, or automation workflow.
Guides
Build a Custom AI SDR with Leadpipe + OpenAI
Complete Python tutorial: Leadpipe identifies visitors, OpenAI writes personalized emails, your agent sends outreach. Full working code for $167/month.
Strategy
Midbound Is Replacing Cold Outreach - Here's the Data
Cold outreach response rates have collapsed to 1-3%. Midbound marketing - intent-driven outreach to known visitors - is what's replacing it.
Sales
The SDR Playbook for Working Identified Visitors
Step-by-step playbook for SDRs to convert identified website visitors into meetings. Templates, timing, prioritization, and real workflows.
Strategy
The Death of the Lead Form: What Comes Next
Lead forms convert 2-3% of B2B traffic. That number is dropping every year. Here's what's replacing them and why the shift is inevitable.