You’re spending money on ads, SEO, and content marketing to drive traffic to your website. But here’s the uncomfortable truth: you probably don’t know who 97% of those visitors are.
They come, they browse, they leave. No form submission. No email capture. Just gone.
The good news? Identifying anonymous visitors is easier than you think. In this guide, we’ll show you simple methods to reveal who’s visiting your site—no technical expertise required. For a deeper dive, see our complete visitor tracking guide.
Why Most Visitors Stay Anonymous
Before we solve the problem, let’s understand why it exists:
Visitors don’t fill out forms because:
- They’re early in the research phase
- Forms feel like a commitment
- They want to browse privately
- Your form asks for too much
- They’ll “come back later” (they won’t)
The result: 97 out of 100 visitors leave without you ever knowing they existed.
The Easy Way to Identify Visitors
The simplest approach is using a visitor identification tool. Here’s how it works:
Step 1: Add a Tracking Script
Most visitor ID tools require adding a simple JavaScript snippet to your website. It looks something like this:
<script src="https://cdn.leadpipe.com/tracker.js" async></script>That’s it. No complex setup. No developer needed. Just paste and go.
Step 2: Let the Tool Do the Work
Once installed, the tool automatically:
- Captures visitor information
- Matches against identity databases
- Enriches with contact details
- Delivers leads to you
Step 3: Receive Identified Visitors
Depending on your tool, you’ll get:
| Data Point | Basic Tools | Leadpipe |
|---|---|---|
| Company name | ✅ | ✅ |
| Individual name | ❌ | ✅ |
| Email address | ❌ | ✅ |
| Phone number | ❌ | ✅ |
| LinkedIn profile | ❌ | ✅ |
| Pages visited | ✅ | ✅ |
Comparing Your Options
Option 1: Company-Level Identification
Tools: Leadfeeder, Clearbit Reveal, Visitor Queue
What you get:
- Company name and size
- Industry information
- General location
Limitations:
- No individual contact info
- “Someone from Microsoft visited” isn’t actionable
- ~10-15% match rate
Option 2: Person-Level Identification
Tools: Leadpipe, RB2B
What you get:
- Specific person’s name
- Direct email address
- Phone number
- LinkedIn profile
- Job title and role
Why it’s better:
- Actually actionable leads
- Enables direct outreach
- Higher conversion potential
The Match Rate Difference
This is where tools really differ:
| Tool | Match Rate | What That Means |
|---|---|---|
| Leadpipe | 40%+ | 400 leads from 1,000 visitors |
| Leadfeeder | ~15% | 150 companies identified |
| RB2B | ~5% | 50 partial leads |
The math is simple: With the same traffic, Leadpipe delivers 8x more leads than RB2B. See our RB2B alternatives guide for more comparisons.
Setting Up Leadpipe (5 Minutes)
Here’s how easy it is to start identifying visitors:
1. Create Your Account
Go to dashboard.leadpipe.com/auth/signup and sign up. No credit card required for the free trial.
2. Install the Tracking Code
Copy your unique tracking script and add it to your website:
For WordPress: Use a header/footer plugin
For Webflow: Add to Project Settings > Custom Code
For any site: Paste before the closing </head> tag
3. Start Seeing Visitors
Within minutes, you’ll see:
- Real-time visitor feed
- Contact details for identified visitors
- Pages they visited and time spent
- Company information
4. Set Up Alerts
Get notified when high-value visitors arrive:
- Email notifications
- Slack alerts
- CRM integration
What to Do with Identified Visitors
Identification is just the beginning. Here’s how to convert them:
Immediate Outreach (Best Results)
When someone visits your pricing page, reach out fast:
Template:
Hi [Name],
Saw you checking out [Your Company] today. Happy to answer any questions about [specific page they viewed].
Would a quick 10-minute call be helpful?
Why it works:
- Timely (they’re thinking about you)
- Specific (shows you know their interest)
- Low commitment (just 10 minutes)
LinkedIn Connection
Connect with visitors on LinkedIn:
- Send a connection request
- Reference something relevant (not that you tracked them)
- Share helpful content
- Build the relationship
Email Nurture Sequences
Add identified visitors to targeted sequences:
| Visitor Behavior | Sequence |
|---|---|
| Pricing page | Bottom-funnel, sales-focused |
| Blog only | Educational, value-first |
| Product pages | Feature highlights |
| Competitor comparison | Differentiation content |
Retargeting Ads
Upload identified contacts for advertising:
- LinkedIn matched audiences
- Facebook custom audiences
- Google Customer Match
Common Questions
Is this legal?
In the US: Yes, visitor identification is legal. Leadpipe focuses on US visitors to ensure compliance.
In Europe: GDPR restricts person-level tracking without consent. Stick to company-level identification.
Will visitors know they’re being tracked?
No more than they know Google Analytics tracks them. The tracking is standard web analytics—just with better data output.
What if someone asks to be removed?
Reputable tools provide opt-out mechanisms. Always honor removal requests.
How accurate is the data?
Leadpipe’s 40%+ match rate reflects verified identifications. Quality over quantity—you get real contact info, not guesses.
The ROI of Visitor Identification
Let’s do the math:
Without identification:
- 10,000 monthly visitors
- 2% form conversion = 200 leads
- 10% close rate = 20 customers
With Leadpipe (40% identification):
- 10,000 monthly visitors
- 4,000 identified leads
- Even 5% close rate = 200 customers
That’s 10x the results from the same traffic.
Results You Can Expect
| Metric | Typical Results |
|---|---|
| More leads | +260% |
| Time saved | 20+ hours/week |
| Faster outreach | 8x |
| Pipeline growth | 40%+ |
Start Identifying Visitors Today
Every day without visitor identification is leaving money on the table. Your competitors who use these tools are reaching leads you’ll never see.
Get started in 5 minutes:
- Sign up for free (500 leads included)
- Add the tracking code
- Start seeing who’s visiting
No credit card. No commitment. Just visibility into your traffic.
