If you’re considering RB2B for website visitor identification, safety is likely one of your top concerns. After all, you’re dealing with personal data—names, emails, company information—and the last thing you want is a data breach or compliance nightmare.
Let’s break down exactly how safe RB2B is, what security measures they have in place, and what you need to know before implementing it. For a complete overview, also check out our full RB2B review.
RB2B Safety Scorecard
| Security Aspect | Status | Details |
|---|---|---|
| SOC2 Type II Certified | ✓ | Independent security audit |
| Data Encryption | ✓ | Encrypted in transit |
| GDPR Approach | ⚠ | US-only focus (geofencing) |
| Data Broker Registration | ✓ | CA, TX, VT, OR registered |
| Data Resale Policy | ✓ | Never resells your data |
| Vulnerability Scanning | ✓ | Amazon Inspector automated |
| US-Only Operation | ✓ | IP geofencing for compliance |
Bottom Line: RB2B is generally safe for US-focused B2B operations, but comes with limitations and compliance responsibilities you must understand.
How RB2B Handles Your Data
Data Collection Methods
| Data Signal | Description | Privacy Risk Level |
|---|---|---|
| First-party cookies | Tracks behavior on your site | Low |
| Third-party cookies | Cross-site identification | Medium |
| Device identifiers | Browser/device fingerprinting | Medium |
| IP addresses | Geographic + company lookup | Low |
What Data RB2B Collects
Person-Level Data:
- Full name
- Job title
- LinkedIn profile
- Email address (Pro plans)
- Phone number (Pro plans)
Company-Level Data:
- Company name
- Industry
- Company size
- Location
- Revenue range
Security Certifications & Compliance
SOC2 Type II Certification
RB2B holds SOC2 Type II certification, which means:
| SOC2 Category | What It Covers |
|---|---|
| Security | Protection against unauthorized access |
| Availability | System uptime and reliability |
| Processing Integrity | Accurate data processing |
| Confidentiality | Protection of confidential information |
| Privacy | Personal information handling |
What SOC2 Type II Means: Independent auditors have verified that RB2B’s security controls are not only in place but are working effectively over time.
Data Broker Registrations
RB2B is registered as a data broker in states with strict requirements:
| State | Registration Status |
|---|---|
| California (CCPA) | ✓ Registered |
| Texas | ✓ Registered |
| Vermont | ✓ Registered |
| Oregon | ✓ Registered |
This registration means RB2B is subject to state oversight and must comply with data broker laws.
RB2B’s Data Protection Policies
They Don’t Resell Your Data
From RB2B’s documentation:
“RB2B never resells your data. Data they send to you or you submit to them belongs to you. It does not get repackaged and resold, ever.”
This is important—some data providers sell customer data to third parties, creating privacy risks.
Vulnerability Management
| Security Measure | Implementation |
|---|---|
| Vulnerability scanning | Automated, continuous |
| EC2 instance monitoring | Amazon Inspector |
| Container scanning | Automated |
| Lambda function scanning | Automated |
Safety Limitations You Must Know
1. US-Only Person Identification
RB2B only identifies US visitors at the person level:
| Visitor Location | Identification Level | Data Provided |
|---|---|---|
| United States | Full Person | Name, email, phone, LinkedIn |
| European Union | Company Only | Company name, industry, size |
| United Kingdom | Company Only | Company name, industry, size |
| Other Regions | Company Only | Company name, industry, size |
2. Your Compliance Responsibilities
Critical: RB2B places compliance responsibility on YOU, the customer.
| Your Responsibility | Why It Matters |
|---|---|
| Update privacy policy | Legal requirement for disclosure |
| Add cookie consent banner | CCPA/GDPR compliance |
| Implement consent management | Required for some features |
| Regular compliance audits | Your liability, not RB2B’s |
3. Match Rate Limitations
| Metric | RB2B | Industry Best (Leadpipe) |
|---|---|---|
| Match rate | 5-20% | 40%+ |
| US coverage | Yes | Yes |
| EU person-level | No | No |
| Contact data | Pro plans | Included |
Comparing Safety: RB2B vs. Alternatives
Wondering about safer alternatives to RB2B? Here’s how security compares.
Security Feature Comparison
| Feature | RB2B | Leadpipe | Leadfeeder |
|---|---|---|---|
| SOC2 Type II | ✓ | ✓ | ✓ |
| Data broker registered | ✓ | ✓ | ✓ |
| No data resale | ✓ | ✓ | ✓ |
| GDPR geofencing | ✓ | ✓ | Native EU |
| Encryption | ✓ | ✓ | ✓ |
| US-only person ID | ✓ | ✓ | N/A |
Potential Risks to Consider
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| Data breach | Low | High | SOC2 certification helps |
| Compliance violation | Medium | High | Update your privacy policy |
| Inaccurate data | Medium | Medium | Verify before outreach |
| Cookie consent issues | Medium | Medium | Implement proper consent |
Common User Concerns
| Concern | Frequency | Reality |
|---|---|---|
| Low match rates | Very Common | Only 5-20% identified |
| US-only limitation | Common | No EU person data |
| Accuracy questions | Occasional | Some identification errors |
| Compliance burden | Common | Responsibility falls on you |
How to Use RB2B Safely
Step 1: Update Your Privacy Policy
Add disclosure language about visitor identification:
“We use third-party services to identify visitors to our website. This may include collecting IP addresses, browser information, and matching this data against databases to identify companies and individuals visiting our site.”
Step 2: Implement Cookie Consent
Your consent management platform should:
- Allow users to opt out
- Document consent
- Respect browser Do Not Track signals
Step 3: Honor Opt-Out Requests
RB2B provides an opt-out at rb2b.com/rb2b-gdpr-opt-out:
- Include this link in your privacy policy
- Respond to removal requests
- Maintain suppression lists
Step 4: Regular Compliance Audits
| Audit Area | Frequency | Action Required |
|---|---|---|
| Privacy policy | Quarterly | Review and update |
| Cookie consent | Monthly | Test functionality |
| Data accuracy | Weekly | Spot-check leads |
| Opt-out compliance | Monthly | Process requests |
A Safer Alternative with Better Results
If you want strong security WITH higher match rates, consider Leadpipe:
| Feature | Leadpipe | RB2B |
|---|---|---|
| Match rate | 40%+ | 5-20% |
| Person-level data | ✓ Included | Pro only |
| Email addresses | ✓ Included | Pro only |
| Phone numbers | ✓ Included | Limited |
| US compliance | ✓ Full | ✓ Full |
| Data accuracy | Higher | Standard |
| Free trial | 500 leads | 150/month |
The Advantage: Same security standards, but 2-8x more leads from identical traffic.
The Verdict: Is RB2B Safe?
Yes, RB2B is generally safe for US-focused B2B visitor identification when implemented properly.
Safety Checklist Before Using RB2B
- Understand it’s US-only for person-level data
- Update your privacy policy with disclosure
- Implement cookie consent management
- Accept that compliance is YOUR responsibility
- Consider the match rate limitation (5-20%)
- Compare alternatives like Leadpipe for better rates
When RB2B Makes Sense
| Good Fit | Poor Fit |
|---|---|
| US-only audience | Global audience |
| Low volume needs | High lead volume needs |
| Budget constraints | Need maximum conversion |
| Testing visitor ID | Scaling outbound sales |
Try a Higher-Performance Alternative
While RB2B is safe, its 5-20% match rate means you’re missing 80-95% of identifiable visitors.
Leadpipe identifies 40%+ of visitors with the same security standards—that’s potentially 8x more leads from the same traffic.
Get 500 free leads to compare—no credit card required.
Frequently Asked Questions
Is RB2B SOC2 certified?
Yes, RB2B holds SOC2 Type II certification, meaning their security controls have been independently audited and verified.
Does RB2B sell my data?
No. RB2B explicitly states they never resell customer data to third parties.
Is RB2B legal to use?
In the US, yes. RB2B is registered as a data broker in California, Texas, Vermont, and Oregon. They use geofencing to exclude EU visitors from person-level identification.
What are my compliance responsibilities?
You must update your privacy policy, implement cookie consent, and handle opt-out requests. RB2B places compliance responsibility on the customer.
How does RB2B compare to Leadpipe for security?
Both have similar security certifications (SOC2), but Leadpipe offers significantly higher match rates (40%+ vs 5-20%) with the same compliance approach.
