Leadpipe vs Clearbit (Breeze Intelligence) in 2026

Clearbit was the gold standard for company data enrichment. If you wanted to know everything about the companies visiting your website — industry, headcount, tech stack, revenue range — Clearbit was the answer. For years, it earned that reputation.

Then HubSpot acquired Clearbit in late 2023 and rebranded it as Breeze Intelligence. The enrichment engine is still excellent. But the product is no longer standalone, and for teams whose primary goal is identifying who is actually visiting their website, the question has changed completely.

This post compares Clearbit (now Breeze Intelligence) to Leadpipe — not as a takedown, but as an honest look at two tools that solve fundamentally different problems. Clearbit tells you which companies visit. Leadpipe tells you which people visit. Understanding that distinction will save you from buying the wrong tool.

Quick Comparison

The short version: if you need to know who visited your pricing page so your sales rep can send a personalized email, Leadpipe is the right tool. If you need to know which company visited so you can enrich their CRM record with firmographic and technographic data, Clearbit is the right tool.

Most teams that come to us after using Clearbit say the same thing: “We know Acme Corp visited, but we have no idea who at Acme Corp to contact.”

The Clearbit to Breeze Intelligence Transition

When HubSpot acquired Clearbit, existing users experienced several significant changes:

What stayed the same:

• Company enrichment quality remains excellent — Clearbit’s firmographic, technographic, and demographic datasets are still among the best in the industry
• The Reveal product (company-level website visitor identification) still works
• API access for enrichment is still available

What changed:

• Clearbit is no longer a standalone product — you need HubSpot to use it
• Pricing shifted from Clearbit’s own plans to HubSpot’s bundled Breeze Intelligence credits
• Teams not on HubSpot lost access or had to migrate
• The brand “Clearbit” is being phased out in favor of “Breeze Intelligence”
• Some standalone features (like the Chrome extension for non-HubSpot users) were deprecated

For teams already deep in the HubSpot ecosystem, this was a non-event. For teams using Salesforce, Pipedrive, or any other CRM, it created a real problem: the enrichment tool they relied on now required them to adopt an entirely new CRM platform.

Company Enrichment vs Person-Level Identification

This is the most important distinction in this entire comparison. Clearbit and Leadpipe are not really competing tools — they solve different problems.

What Clearbit Does Best

Clearbit excels at company data enrichment. When someone from a company visits your site, Clearbit can tell you:

• Company name, domain, and logo
• Industry, sub-industry, and SIC/NAICS codes
• Employee count and revenue range
• Tech stack (what tools they use)
• Funding history and investors
• Social media profiles
• HQ location and office count

That’s 200+ data fields per company. It’s genuinely impressive, and there’s a reason Clearbit built its reputation on this. If your workflow depends on having rich company data flowing into HubSpot automatically, Clearbit delivers.

What Clearbit Cannot Do

Clearbit tells you “someone from Acme Corp visited your pricing page.” It does not tell you:

• Which person at Acme Corp visited
• Their name, direct email, or phone number
• Their role or seniority
• Their LinkedIn profile
• Whether it was the CEO researching solutions or an intern browsing

This means that after Clearbit identifies a company, your sales team still needs to:

1. Research the company manually
2. Find the right contact (guess who might be evaluating your product)
3. Hope they’re reaching the actual person who showed intent

That’s a lot of manual work between “identification” and “outreach.”

What Leadpipe Does

Leadpipe identifies the actual person visiting your website. For each identified visitor, you get:

• Full name
• Personal and professional email addresses
• Phone number
• LinkedIn profile URL
• Company name, size, and industry
• Pages visited, session duration, and behavioral data

There’s no guessing step. Your sales rep sees “Sarah Chen, VP of Marketing at Acme Corp, visited your pricing page for 4 minutes” — and has her email and phone number to reach out directly.

This is the difference between a lead and a clue. Clearbit gives you a clue (a company showed interest). Leadpipe gives you a lead (a specific person showed interest, and here’s how to reach them).

Pricing Reality

Let’s break down what each tool actually costs for a team trying to identify website visitors.

Clearbit / Breeze Intelligence

• Minimum cost: ~$1,000/month ($12,000+/year) through HubSpot Breeze Intelligence credits
• Enterprise pricing: Custom, often significantly higher
• Credit-based model: Each enrichment or identification consumes credits
• Requires HubSpot: You need an active HubSpot subscription on top of Breeze Intelligence costs
• What you get: Company-level identification + enrichment data

Leadpipe

• Starting price: $147/month ($1,764/year) for 500 contact identifications
• No per-seat pricing: Your whole team gets access
• No ecosystem lock-in: Works with any CRM, any tech stack
• What you get: Person-level identification with email, phone, LinkedIn, and company data

┌──────────────────────────────────────────────────────────┐
│              ANNUAL COST COMPARISON                       │
├──────────────────────────────────────────────────────────┤
│                                                          │
│   CLEARBIT / BREEZE INTELLIGENCE                         │
│   ├── HubSpot subscription: $800+/mo (Professional)     │
│   ├── Breeze Intelligence: $1,000+/mo                   │
│   ├── Total: ~$21,600+/year minimum                     │
│   └── Result: Company names only                        │
│                                                          │
│   LEADPIPE                                               │
│   ├── Leadpipe subscription: $147/mo                    │
│   ├── No additional platform required                   │
│   ├── Total: $1,764/year                                │
│   └── Result: Individual contacts with full details     │
│                                                          │
│   SAVINGS: ~$19,836/year                                 │
│   + Person-level data instead of company-level          │
│                                                          │
└──────────────────────────────────────────────────────────┘

It’s worth noting that the pricing gap is not the main argument here — the data level is. Even if Clearbit cost the same as Leadpipe, you’d still be getting company names versus individual contacts. The price difference just makes the decision even more clear-cut for teams focused on visitor identification.

When Clearbit Is the Better Choice

Credit where it’s due. There are scenarios where Clearbit / Breeze Intelligence is genuinely the right tool:

You’re already all-in on HubSpot. If your entire sales and marketing stack runs on HubSpot, Breeze Intelligence integrates natively. The enrichment data flows directly into your CRM records with zero configuration. That native integration has real value.

Company enrichment is your primary goal. If you care more about enriching your existing CRM records with firmographic data than identifying new individual visitors, Clearbit’s 200+ field enrichment is best-in-class. No one does company data enrichment better.

You run account-based marketing (ABM) at scale. If your GTM motion is built around target account lists — and you need to know which target accounts are visiting your site to trigger automated campaigns — Clearbit’s company-level identification plugs directly into ABM workflows inside HubSpot.

You need technographic data. Clearbit’s ability to tell you which tools a company uses is valuable for competitive selling. If knowing that a prospect uses Salesforce vs. HubSpot changes your pitch, Clearbit provides that intelligence.

When Leadpipe Is the Better Choice

Leadpipe is the right choice when your team needs actionable contacts, not just company intelligence:

You need to know WHO visited, not just which company. If your sales process depends on reaching out to the specific person who showed interest, company-level data creates a dead end. Leadpipe identifies individuals with their direct contact info.

You’re not on HubSpot (and don’t want to be). Leadpipe works with any CRM, any marketing stack. If you use Salesforce, Pipedrive, Close, or even spreadsheets, Leadpipe integrates without forcing you to adopt a new platform.

You want higher ROI from your traffic. Leadpipe’s 30-40% person-level match rate means your team gets actionable leads — not research projects. A company name requires 20-30 minutes of manual work to find the right contact. Leadpipe delivers the contact directly.

Budget matters. At $147/month vs. $12,000+/year (plus HubSpot costs), Leadpipe is accessible to startups, SMBs, and agencies that can’t justify enterprise pricing for company-level data.

You want behavioral context with your contacts. Leadpipe doesn’t just tell you who visited — it tells you which pages they viewed, how long they stayed, whether they’re a return visitor, and what content they engaged with. That behavioral data paired with a direct contact makes for much more effective outreach.

Can You Use Both?

Yes — and for some teams, that’s actually the right move.

Clearbit and Leadpipe serve different functions. They’re not redundant:

• Leadpipe identifies the individual visitors on your site and gives your sales team actionable contacts to reach out to
• Clearbit enriches company records with deep firmographic data that helps with segmentation, scoring, and ABM campaigns

A practical workflow using both tools looks like this:

1. Leadpipe identifies that Sarah Chen from Acme Corp visited your pricing page
2. Your team reaches out to Sarah directly using the email and phone number Leadpipe provides
3. Clearbit enriches the Acme Corp record in HubSpot with industry, tech stack, headcount, and revenue data
4. Your marketing team uses the enriched company data to score the account and trigger relevant ABM sequences

The key insight is that these tools operate at different layers. Leadpipe answers “who is interested?” and Clearbit answers “what do we know about their company?” If your budget supports both and you’re on HubSpot, running them together gives you the most complete picture.

That said, if you need to choose one, the question is simple: do you need to identify people or enrich companies? For most sales teams, the person is what matters.

The Bottom Line

Clearbit built something genuinely valuable with its company enrichment engine. The 200+ data fields, technographic intelligence, and native HubSpot integration remain best-in-class. If company data enrichment is what you need, Clearbit (now Breeze Intelligence) delivers.

But for visitor identification — knowing which specific humans are on your website so you can reach out to them — Clearbit falls short. Company names without contact details create research projects, not sales conversations. And at $12,000+ per year for company-level data, the ROI gets hard to justify when person-level alternatives exist at a fraction of the cost.

Leadpipe identifies the actual people visiting your site, provides their direct contact information, and costs 85% less than Clearbit’s annual price. For teams that care about converting anonymous visitors into actionable sales leads, that’s the comparison that matters.

Try Leadpipe free and see who’s visiting your website — not just which companies, but which people.

Related Articles

Want to explore more comparisons and visitor identification guides? These posts go deeper:

• 9 Best Clearbit Alternatives in 2026 (Ranked) — Full breakdown of all the top Clearbit alternatives with pricing and match rates
• Leadpipe vs Competitors: Best Visitor ID for 2026 — How Leadpipe compares to every major visitor identification tool
• Person-Level vs Company-Level Visitor Identification — Deep dive into why person-level identification outperforms company-level
• Visitor Identification Pricing Guide for 2026 — What every tool charges and how to calculate real cost per lead
• ZoomInfo Alternatives for 2026 — Comparing ZoomInfo, Clearbit, and other enterprise data tools
• B2B Website Visitor Identification Software — Complete overview of the visitor identification category