Clearbit was a pioneer in B2B data enrichment, but let’s be honest about its limitations in 2026: it only gives you company-level data, it’s now effectively locked into the HubSpot ecosystem, and the enterprise pricing ($12,000+/year) is hard to justify when better options exist.
The biggest frustration? Clearbit tells you “someone from Acme Corp visited your website.” That’s great, but who? Sales teams need actual contacts to reach out to, not just company names to research.
This guide covers the best Clearbit alternatives for teams who want contact-level identification—actual names, emails, phone numbers, and LinkedIn profiles—not just company logos.
Why Teams Are Leaving Clearbit
┌─────────────────────────────────────────────────────────┐
│ CLEARBIT'S CORE LIMITATIONS │
├─────────────────────────────────────────────────────────┤
│ │
│ COMPANY-LEVEL ONLY │
│ └── "Someone from Acme Corp visited" │
│ └── No individual contact information │
│ └── You still need to find the right person │
│ │
│ HUBSPOT LOCK-IN │
│ └── Acquired by HubSpot in 2023 │
│ └── Now "Breeze Intelligence" │
│ └── Requires HubSpot ecosystem │
│ │
│ ENTERPRISE PRICING │
│ └── $12,000+/year minimum │
│ └── Credits-based model │
│ └── ROI unclear for company-only data │
│ │
│ MANUAL WORK REQUIRED │
│ └── Identify company, then research contacts │
│ └── Cross-reference with LinkedIn │
│ └── Still guessing who actually visited │
│ │
└─────────────────────────────────────────────────────────┘Quick Comparison: Top Clearbit Alternatives
| Tool | Data Level | Match Rate | Starting Price | Best For |
|---|---|---|---|---|
| Leadpipe | Contact + Company | 30-40% | $149/mo | Highest ROI |
| RB2B | Contact + Company | 5-20% | $149/mo | Budget option |
| Warmly | Contact + Company | 15-25% | $900/mo | Live chat |
| 6sense | Company + Intent | Varies | $50K+/year | Enterprise ABM |
| Leadfeeder | Company only | ~15% | €99/mo | Europe |
| ZoomInfo | Database + Intent | Varies | $25K+/year | Sales intel |
| Demandbase | Company + Intent | Varies | $50K+/year | Enterprise ABM |
| Apollo.io | Database + Enrichment | N/A | $49/mo | Prospecting |
| Lusha | Contact database | N/A | $49/mo | Chrome lookup |
The Key Difference: Contact-Level vs. Company-Level
Before diving into alternatives, understand this critical distinction:
┌─────────────────────────────────────────────────────────┐
│ CLEARBIT vs CONTACT-LEVEL TOOLS │
├─────────────────────────────────────────────────────────┤
│ │
│ CLEARBIT (Company-Level): │
│ ┌─────────────────────────────────────────────────┐ │
│ │ "Someone from Acme Corp visited your pricing │ │
│ │ page. Company size: 500 employees. Industry: │ │
│ │ SaaS. Location: San Francisco." │ │
│ │ │ │
│ │ Next step: Research who to contact... │ │
│ └─────────────────────────────────────────────────┘ │
│ │
│ LEADPIPE (Contact-Level): │
│ ┌─────────────────────────────────────────────────┐ │
│ │ "Sarah Johnson, VP of Marketing at Acme Corp, │ │
│ │ visited your pricing page 3 times this week. │ │
│ │ │ │
│ │ Email: sarah.johnson@acme.com │ │
│ │ Phone: (555) 123-4567 │ │
│ │ LinkedIn: linkedin.com/in/sarahjohnson │ │
│ │ │ │
│ │ Next step: Send personalized outreach │ │
│ └─────────────────────────────────────────────────┘ │
│ │
└─────────────────────────────────────────────────────────┘The difference is actionability. With Clearbit, you know a company is interested. With contact-level tools like Leadpipe, you know exactly who to call.
Leadpipe vs Clearbit: Head-to-Head
| Feature | Leadpipe | Clearbit |
|---|---|---|
| Data Level | Contact + Company | Company only |
| Match Rate | 30-40% | 15-20% |
| Contact Info | Name, email, phone, LinkedIn | None |
| Pricing | $149/mo | $12,000+/year |
| HubSpot Required | No | Effectively yes |
| White-Label | Yes | No |
| Implementation | Same day | Weeks |
| Free Trial | 500 leads | Credit-based |
1. Leadpipe — Best Overall Clearbit Alternative
The top choice for teams who need actual contact information, not just company names.
Why Leadpipe Wins
┌─────────────────────────────────────────────────────────┐
│ LEADPIPE vs CLEARBIT │
├─────────────────────────────────────────────────────────┤
│ │
│ What You Get From a Website Visit: │
│ │
│ CLEARBIT: │
│ └── Company: Acme Corp │
│ └── Industry: SaaS │
│ └── Size: 500 employees │
│ └── Contact: ??? (figure it out yourself) │
│ │
│ LEADPIPE: │
│ └── Person: Sarah Johnson │
│ └── Title: VP Marketing │
│ └── Email: sarah@acme.com │
│ └── Phone: (555) 123-4567 │
│ └── LinkedIn: /in/sarahjohnson │
│ └── Company: Acme Corp (+ all firmographics) │
│ │
│ Time to first outreach: │
│ ├── Clearbit: Hours (research required) │
│ └── Leadpipe: Minutes (data ready) │
│ │
└─────────────────────────────────────────────────────────┘Feature Comparison
| Feature | Leadpipe | Clearbit |
|---|---|---|
| Match rate | 30-40% | 15-20% |
| Person-level ID | Yes | No |
| Email addresses | Included | Not available |
| Phone numbers | Included | Not available |
| LinkedIn profiles | Included | Not available |
| Company data | Yes | Yes |
| Page-level tracking | Yes | Yes |
| Real-time alerts | Yes | Yes |
| CRM integrations | Yes | HubSpot-focused |
| White-label option | Yes | No |
Pricing Comparison
| Plan | Leadpipe | Clearbit |
|---|---|---|
| Entry | $149/mo | ~$1,000/mo |
| Annual cost | ~$1,800 | $12,000+ |
| Contact data | Included | Not available |
| Trial | 500 free leads | Credit-based |
Best For
- Teams wanting actual contact information
- US-focused B2B companies
- Sales teams ready to outreach immediately
- Anyone frustrated with company-only data
- Agencies needing white-label solutions
Why Leadpipe is #1: 30-40% match rate with full contact details means your sales team gets actionable leads, not research projects. At $149/mo vs $12,000+/year, the ROI comparison isn’t even close.
2. RB2B — Budget Contact-Level Option
Lower-cost person identification with basic features. For more details, see our RB2B review and RB2B alternatives guide.
Feature Comparison
| Feature | RB2B | Clearbit |
|---|---|---|
| Data level | Contact + Company | Company only |
| Match rate | 5-20% | 15-20% |
| Email addresses | Pro plan only | Not available |
| Phone numbers | Limited | Not available |
| HubSpot required | No | Effectively yes |
| Starting price | $149/mo | $12,000+/year |
| Free plan | 150/month | Credit-based |
Pros
| Advantage | Details |
|---|---|
| Lower entry cost | $149/mo vs enterprise pricing |
| Person-level data | Actually identifies individuals |
| Simple setup | JavaScript snippet installation |
| Slack integration | Real-time visitor alerts |
Cons
| Limitation | Impact |
|---|---|
| Lower match rates | 5-20% vs Leadpipe’s 30-40% |
| US-only person data | International = company only |
| Contact data paywalled | Email requires paid plans |
| Credit limits | Can deplete quickly |
Best For
- Budget-conscious teams
- Those testing person-level identification
- US-only audiences
Limitation vs. Leadpipe: RB2B’s 5-20% match rate means significantly fewer identified contacts, even though both offer person-level data.
3. Warmly — Contact-Level + Live Chat
Visitor identification combined with real-time engagement tools. See our Warmly alternatives guide for more options.
Feature Comparison
| Feature | Warmly | Clearbit |
|---|---|---|
| Data level | Contact + Company | Company only |
| Match rate | 15-25% | 15-20% |
| Live chat | Yes (native) | No |
| Video calling | Yes | No |
| Calendar booking | Yes | No |
| Intent scoring | Yes | Limited |
| HubSpot required | No | Effectively yes |
Pros
| Advantage | Details |
|---|---|
| Contact identification | Names, emails, not just companies |
| Engagement tools | Chat, video, calendar built-in |
| Real-time interaction | Engage visitors while on site |
| Workflow automation | Automated routing and alerts |
Cons
| Limitation | Impact |
|---|---|
| Higher pricing | $900/mo for Data Agent |
| Lower match rate | 15-25% vs Leadpipe’s 30-40% |
| Complexity | More features to configure |
| Chat focus | Overkill if you don’t need live chat |
Pricing
| Plan | Price |
|---|---|
| Free | Limited features |
| Data Agent | $900/month |
| Enterprise | Custom |
Best For
- Teams prioritizing real-time engagement
- Sales teams who convert via live conversation
- Companies wanting chat + identification combined
4. 6sense — Enterprise ABM Platform
Full-scale account-based marketing with deep intent data. See our 6sense alternatives guide for enterprise comparisons.
Feature Comparison
| Feature | 6sense | Clearbit |
|---|---|---|
| Data level | Company + Intent | Company only |
| Person identification | Limited | No |
| Intent data | Deep (third-party) | Limited |
| Predictive scoring | AI-powered | Basic |
| Advertising platform | Native | Via partners |
| Price range | $50K+/year | $12,000+/year |
Pros
| Advantage | Details |
|---|---|
| Deep intent signals | Know when accounts are in-market |
| Predictive analytics | AI-driven account scoring |
| Full ABM platform | Campaign orchestration included |
| Large database | 65M+ companies, 600M+ profiles |
Cons
| Limitation | Impact |
|---|---|
| No contact-level ID | Still company-focused |
| Massive cost | $50K-$150K+/year |
| Complex implementation | 3-6 month rollout |
| Overkill for most | Full ABM when you need simple ID |
Best For
- Large enterprise teams running full ABM programs
- Companies with $100K+ marketing tech budgets
- Those needing deep third-party intent data
Still No Contact Data: 6sense is powerful for intent and ABM, but like Clearbit, it doesn’t tell you which specific person visited your site.
5. Leadfeeder (Dealfront) — Best for Europe
Company-level identification with strong European coverage.
Feature Comparison
| Feature | Leadfeeder | Clearbit |
|---|---|---|
| Data level | Company only | Company only |
| Coverage | Global (strong EU) | Global |
| Match rate | ~15% | 15-20% |
| GDPR native | Yes | Yes |
| HubSpot required | No | Effectively yes |
| Starting price | €99/mo | $12,000+/year |
Pros
| Advantage | Details |
|---|---|
| European strength | Best-in-class EU coverage |
| GDPR-native | Built for European compliance |
| Affordable entry | €99/mo starting price |
| CRM integrations | Strong Salesforce, HubSpot support |
Cons
| Limitation | Impact |
|---|---|
| Company-level only | Same limitation as Clearbit |
| No contact data | Still need to find the person |
| Lower match rates | ~15% identification |
Best For
- European companies needing GDPR compliance
- Global teams with significant EU traffic
- Those satisfied with company-level data
Same Problem as Clearbit: Leadfeeder identifies companies, not people. Better for Europe, but same core limitation.
6. ZoomInfo — Database + Intent Platform
Massive B2B database with website visitor identification.
Feature Comparison
| Feature | ZoomInfo | Clearbit |
|---|---|---|
| Contact database | Best-in-class | Limited |
| Visitor identification | WebSights | Native |
| Data level | Company-focused | Company only |
| Intent signals | Strong | Limited |
| Prospecting tools | Native | No |
| Pricing | $25K+/year | $12,000+/year |
Pros
| Advantage | Details |
|---|---|
| Massive database | 100M+ contacts, 14M+ companies |
| Intent signals | Know when accounts research topics |
| All-in-one platform | Prospecting + visitor ID + intent |
| Strong enrichment | Deep firmographic data |
Cons
| Limitation | Impact |
|---|---|
| Website ID is company-level | WebSights doesn’t identify individuals |
| High cost | $25K-$100K+/year |
| Complex platform | Steep learning curve |
| Separate from visitor ID | Database ≠ visitor identification |
Best For
- Teams needing outbound database + inbound identification
- Large sales organizations
- Companies wanting unified data platform
Contact Data ≠ Visitor Identification: ZoomInfo has great contact data, but their visitor identification (WebSights) is still company-level, not person-level.
7. Demandbase — Enterprise ABM
Full ABM platform competing with 6sense.
Feature Comparison
| Feature | Demandbase | Clearbit |
|---|---|---|
| Data level | Company + Intent | Company only |
| Person identification | Limited | No |
| Advertising platform | Native | Via partners |
| Web personalization | Strong | Limited |
| Intent data | Deep | Limited |
| Price range | $50K+/year | $12,000+/year |
Pros
| Advantage | Details |
|---|---|
| Full ABM platform | Campaign orchestration |
| Native advertising | Account-based ads built-in |
| Web personalization | Strong customization features |
| Intent signals | Third-party + first-party data |
Cons
| Limitation | Impact |
|---|---|
| Company-level focus | Doesn’t identify individuals |
| Enterprise pricing | $50K-$150K+/year |
| Complexity | Long implementation cycles |
| Overkill | Full platform for simple ID needs |
Best For
- Large enterprises running ABM programs
- Teams needing advertising + identification
- Companies wanting 6sense alternative
8. Apollo.io — Database + Enrichment
Prospecting database with some visitor identification capabilities.
Feature Comparison
| Feature | Apollo | Clearbit |
|---|---|---|
| Contact database | Strong (250M+) | Limited |
| Visitor identification | Basic | Native |
| Data enrichment | Yes | Yes |
| Email sequences | Native | No |
| Chrome extension | Yes | No |
| Starting price | $49/mo | $12,000+/year |
Pros
| Advantage | Details |
|---|---|
| Affordable entry | $49/mo starting |
| Large database | 250M+ contacts |
| Built-in outreach | Email sequences included |
| Chrome extension | LinkedIn prospecting |
Cons
| Limitation | Impact |
|---|---|
| Visitor ID is basic | Not core focus |
| Database vs. real-time | Different use case than Clearbit |
| Data accuracy varies | Quality concerns on older records |
Best For
- Outbound-focused teams doing prospecting
- Sales teams needing affordable database access
- Those combining prospecting with basic visitor ID
Different Tool Category: Apollo is primarily a prospecting database, not a visitor identification tool. Good for outbound, but different use case.
9. Lusha — Contact Database
Chrome extension for contact lookup and enrichment.
Feature Comparison
| Feature | Lusha | Clearbit |
|---|---|---|
| Chrome extension | Primary feature | Available |
| Contact database | Strong | Limited |
| Visitor identification | Limited | Native |
| GDPR compliant | Yes | Yes |
| Starting price | $49/mo | $12,000+/year |
Pros
| Advantage | Details |
|---|---|
| Easy contact lookup | Chrome extension on LinkedIn |
| Affordable | $49/mo starting |
| GDPR compliant | European data standards |
| Simple to use | No complex setup |
Cons
| Limitation | Impact |
|---|---|
| Not visitor identification | Different use case |
| Manual lookup | One contact at a time |
| Credit-based | Limits on lookups |
Best For
- Individual sales reps doing prospecting
- Teams needing quick contact lookups
- Budget-conscious users
Not a Clearbit Replacement: Lusha is for manual contact lookup, not automated visitor identification. Different tool for different need.
Complete Feature Comparison Matrix
Identification Capabilities
| Tool | Person ID | Company ID | Match Rate | Contact Data |
|---|---|---|---|---|
| Leadpipe | Yes | Yes | 30-40% | Full |
| RB2B | Yes | Yes | 5-20% | Paid plans |
| Warmly | Yes | Yes | 15-25% | Yes |
| Clearbit | No | Yes | 15-20% | None |
| 6sense | Limited | Yes | Varies | Limited |
| Leadfeeder | No | Yes | ~15% | None |
| ZoomInfo | No | Yes | Varies | Database only |
| Demandbase | Limited | Yes | Varies | Limited |
| Apollo | No | Basic | N/A | Database |
| Lusha | N/A | N/A | N/A | Lookup only |
Pricing Comparison
| Tool | Entry Price | Annual Cost | Contact Data Included |
|---|---|---|---|
| Leadpipe | $149/mo | ~$1,800 | Yes |
| RB2B | $149/mo | ~$1,800 | Pro plans only |
| Warmly | $900/mo | ~$10,800 | Yes |
| Clearbit | ~$1,000/mo | $12,000+ | No |
| 6sense | Custom | $50K+ | No |
| Leadfeeder | €99/mo | ~$1,200 | No |
| ZoomInfo | Custom | $25K+ | Database separate |
| Demandbase | Custom | $50K+ | No |
| Apollo | $49/mo | ~$600 | Yes (database) |
| Lusha | $49/mo | ~$600 | Yes (lookup) |
Decision Framework
By Primary Need
| If You Need… | Choose… | Why |
|---|---|---|
| Contact-level identification | Leadpipe | 30-40% match with full contact data |
| Budget contact-level | RB2B | Lower cost, lower match rate |
| Real-time engagement | Warmly | Chat + video built-in |
| European coverage | Leadfeeder | GDPR-native, strong EU |
| Full ABM platform | 6sense/Demandbase | Enterprise campaigns |
| Sales database | ZoomInfo/Apollo | Prospecting contacts |
| Quick contact lookups | Lusha | Chrome extension |
By Company Stage
┌─────────────────────────────────────────────────────────┐
│ RECOMMENDATION BY STAGE │
├─────────────────────────────────────────────────────────┤
│ │
│ STARTUP / SMB: │
│ └── Leadpipe: Best value, contact data included │
│ └── Apollo: If outbound-focused │
│ │
│ MID-MARKET: │
│ └── Leadpipe: Highest ROI on traffic │
│ └── Warmly: If live engagement critical │
│ └── Leadfeeder: If European market │
│ │
│ ENTERPRISE: │
│ └── Leadpipe: For pure identification │
│ └── 6sense/Demandbase: For full ABM │
│ └── ZoomInfo: For unified sales platform │
│ │
└─────────────────────────────────────────────────────────┘By What You Actually Need
┌─────────────────────────────────────────────────────────┐
│ MATCH YOUR ACTUAL NEED │
├─────────────────────────────────────────────────────────┤
│ │
│ "I want to know WHO visits my website" │
│ └── Leadpipe (person-level, 30-40% match) │
│ └── NOT Clearbit (company-level only) │
│ │
│ "I want to enrich existing contacts" │
│ └── Clearbit/Apollo (enrichment focus) │
│ └── Different use case than visitor ID │
│ │
│ "I want to run ABM campaigns" │
│ └── 6sense/Demandbase (full platform) │
│ └── Overkill if you just need ID │
│ │
│ "I want to build prospect lists" │
│ └── ZoomInfo/Apollo/Lusha (databases) │
│ └── Different from identifying site visitors │
│ │
└─────────────────────────────────────────────────────────┘The Contact-Level Advantage
Why contact-level identification delivers better ROI:
┌─────────────────────────────────────────────────────────┐
│ CLEARBIT vs LEADPIPE WORKFLOW │
├─────────────────────────────────────────────────────────┤
│ │
│ CLEARBIT WORKFLOW (Company-Level): │
│ ┌─────────────────────────────────────────────────┐ │
│ │ 1. Visitor identified: "Acme Corp" │ │
│ │ 2. Research Acme Corp on LinkedIn │ │
│ │ 3. Guess which department is interested │ │
│ │ 4. Find potential contacts │ │
│ │ 5. Look up their emails │ │
│ │ 6. Hope you picked the right person │ │
│ │ 7. Finally send outreach │ │
│ │ │ │
│ │ Time: Hours. Accuracy: Maybe 50%? │ │
│ └─────────────────────────────────────────────────┘ │
│ │
│ LEADPIPE WORKFLOW (Contact-Level): │
│ ┌─────────────────────────────────────────────────┐ │
│ │ 1. Visitor identified: "Sarah Johnson, │ │
│ │ VP Marketing, sarah@acme.com" │ │
│ │ 2. Send personalized outreach │ │
│ │ │ │
│ │ Time: Minutes. Accuracy: 100% │ │
│ └─────────────────────────────────────────────────┘ │
│ │
└─────────────────────────────────────────────────────────┘Lead Volume Comparison (10,000 Monthly Visitors)
| Tool | Match Rate | Visitors Identified | Contact Data |
|---|---|---|---|
| Leadpipe | 30-40% | 3,000-4,000 | Yes |
| Clearbit | 15-20% | 1,500-2,000 | No |
| RB2B | 5-20% | 500-2,000 | Paid only |
| Warmly | 15-25% | 1,500-2,500 | Yes |
The Math: Leadpipe identifies 2x more visitors AND gives you contact data. Clearbit identifies fewer visitors AND makes you research contacts manually.
Our Recommendation
Leadpipe is the best Clearbit alternative in 2026 for teams who need actual contact information, not just company names.
Choose Leadpipe If:
- You want to know who specifically visited your site
- Your sales team needs ready-to-use contact data
- You’re tired of researching contacts manually after Clearbit tells you a company visited
- You want higher match rates (30-40% vs 15-20%)
- You don’t want HubSpot lock-in
- You need affordable pricing ($149/mo vs $12,000+/year)
Consider Alternatives If:
- Warmly: You need live chat + video engagement
- Leadfeeder: Your market is primarily European
- 6sense/Demandbase: You’re running full enterprise ABM programs
- Apollo/Lusha: You need outbound prospecting databases
The Bottom Line
Clearbit tells you “someone from Acme Corp visited.”
Leadpipe tells you “Sarah Johnson, VP Marketing at Acme Corp visited. Here’s her email, phone, and LinkedIn.”
Which one helps your sales team more?
Get Started with Contact-Level Identification
Stop settling for company names when you could have contact details.
Leadpipe identifies 30-40% of your website visitors with full contact information—name, email, phone, LinkedIn—ready for immediate outreach.
Try free with 500 leads. No credit card required.
Frequently Asked Questions
What is the best Clearbit alternative?
Leadpipe is the best Clearbit alternative for teams who need contact-level identification. While Clearbit only provides company data, Leadpipe identifies individual visitors with name, email, phone, and LinkedIn profiles at 30-40% match rates.
Why did HubSpot acquire Clearbit?
HubSpot acquired Clearbit in 2023 and rebranded it as “Breeze Intelligence.” This means Clearbit now effectively requires the HubSpot ecosystem, limiting options for teams using other CRMs.
Does Clearbit identify individual contacts?
No. Clearbit provides company-level identification only. It tells you which companies visited your website, not which specific people. For contact-level identification, tools like Leadpipe, RB2B, or Warmly are needed.
How much does Clearbit cost?
Clearbit (now Breeze Intelligence) typically costs $12,000+/year with enterprise pricing models. Contact-level alternatives like Leadpipe start at $149/month.
What’s the difference between company-level and contact-level identification?
Company-level tools (Clearbit, Leadfeeder) tell you “Acme Corp visited.” Contact-level tools (Leadpipe, RB2B) tell you “Sarah Johnson from Acme Corp visited, here’s her email.” Contact-level is more actionable for sales teams.
Is there a free Clearbit alternative?
RB2B offers 150 free visitor identifications per month. Leadpipe offers a 500-lead free trial. Both provide contact-level data that Clearbit doesn’t offer.
Which Clearbit alternative works best in Europe?
Leadfeeder (Dealfront) offers the best European coverage with GDPR-native compliance. However, like Clearbit, it’s company-level only. For contact-level data in Europe, options are limited due to GDPR restrictions.
Can I use Clearbit alternatives without HubSpot?
Yes. Unlike Clearbit (now tied to HubSpot), alternatives like Leadpipe, RB2B, Warmly, and Leadfeeder work independently and integrate with various CRMs including Salesforce, Pipedrive, and others.
Related Articles
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- Best Leadfeeder Alternatives (Contact-Level Options)
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- Visitor Identification Pricing Comparison 2026
- White-Label Visitor Identification Guide for Agencies
