10 Best ZoomInfo Alternatives in 2026 (More Affordable Options)

ZoomInfo has long been the default choice for B2B contact databases, but let’s be honest: it’s expensive, complicated, and often overkill for what most teams actually need.

If you’re here, you’ve probably experienced the sticker shock of ZoomInfo’s $15,000+ annual contracts, dealt with their sales team pushing features you don’t need, or realized that a massive contact database isn’t the same thing as knowing who’s actually visiting your website right now.

The truth is, ZoomInfo was built for enterprise sales teams who need to cold prospect at scale. But if your primary goal is identifying the real people visiting your website and converting that traffic into leads, you’re paying for a hammer when you need a scalpel.

This guide covers the 10 best ZoomInfo alternatives in 2026, organized by what you actually need.

Why Teams Look for ZoomInfo Alternatives

Before diving into the alternatives, here’s why so many teams are moving away from ZoomInfo:

Pain Point	Impact
Extremely expensive	$15,000+/year minimum, often $25,000-50,000+
Annual contracts required	No monthly flexibility, locked in for 12 months
Primarily a contact database	Not built for website visitor identification
Complex implementation	Weeks of setup and training required
Data accuracy issues	Outdated contacts, wrong emails, bounced messages
Overkill for most teams	Paying for features you’ll never use
Hidden costs	Seats, credits, add-ons all cost extra

The core problem: ZoomInfo is a contact database for outbound prospecting. If you need website visitor identification, you’re paying enterprise prices for a feature that’s just an add-on to their core product.

Quick Comparison: Top ZoomInfo Alternatives

Tool	Best For	Type	Starting Price	Contracts
Leadpipe	Visitor identification	Visitor ID	$149/mo	Monthly
Apollo.io	Database + outreach	Database	Free / $49/mo	Monthly
Lusha	Simple contact lookup	Database	Free / $29/mo	Monthly
RB2B	Basic visitor ID	Visitor ID	Free / $149/mo	Monthly
Warmly	Visitor ID + chat	Visitor ID	Free / $900/mo	Monthly
Clearbit	HubSpot enrichment	Enrichment	Custom	Annual
6sense	Enterprise ABM	ABM Platform	$50,000+/yr	Annual
Cognism	European database	Database	Custom	Annual
Leadfeeder	Company-level ID	Visitor ID	Free / €99/mo	Monthly
UpLead	Budget database	Database	$99/mo	Monthly

1. Leadpipe — Best for Website Visitor Identification

If you specifically need to identify who’s visiting your website, Leadpipe is the best ZoomInfo alternative, period.

While ZoomInfo is a contact database with visitor identification as an afterthought, Leadpipe is purpose-built for one thing: identifying the actual people visiting your website and giving you their contact information.

Leadpipe vs. ZoomInfo for Visitor ID

Feature	Leadpipe	ZoomInfo
Primary Use	Visitor identification	Contact database
Match Rate	30-40%	Varies (add-on)
Pricing	$149/mo	$15,000+/year
Setup Time	2 minutes	Weeks
Contract Required	No (monthly)	Yes (annual)
Visitor ID Focus	Core feature	Add-on feature

Why Leadpipe Wins for Visitor ID

Metric	Leadpipe	ZoomInfo
Annual cost	~$1,800	$15,000+
Time to first lead	Minutes	Weeks
Match rate	30-40%	Inconsistent
Contact data included	Yes	Extra cost
CRM integrations	Included	Extra cost

Leadpipe Pros and Cons

Pros	Cons
Purpose-built for visitor ID	US-focused (EU is company-level only)
30-40% match rate	Not a contact database for cold outreach
$149/mo starting price	Newer company than ZoomInfo
2-minute setup
No annual contracts
Contact data included

Best for: Teams who want to identify website visitors, not build cold outreach lists.

Bottom line: If visitor identification is your goal, Leadpipe delivers better results at 1/10th the cost of ZoomInfo.

Try Leadpipe Free →

2. Apollo.io — Best Database Alternative

A more affordable contact database with built-in outreach tools.

Apollo.io is the closest direct alternative to ZoomInfo’s core database functionality, but at a fraction of the price. It combines a large B2B database with email sequencing and dialer features.

Apollo.io vs. ZoomInfo

Feature	Apollo.io	ZoomInfo
Database size	275M+ contacts	321M+ contacts
Email sequences	Built-in	Separate tool
Dialer	Built-in	Add-on
Free plan	Yes (limited)	No
Starting price	$49/mo	$15,000+/yr
Data accuracy	Good	Good

Apollo.io Pros and Cons

Pros	Cons
275M+ contact database	Credit limits on lower plans
Free plan available	Email accuracy varies
Built-in email sequences	Can get expensive at scale
Much cheaper than ZoomInfo	Learning curve for all features
Monthly billing available

Best for: Teams who need a contact database for outbound prospecting but can’t afford ZoomInfo.

3. Lusha — Simplest Contact Database

Easy-to-use contact lookup without the complexity.

Lusha focuses on simplicity. It’s a Chrome extension and web app that lets you find contact details for prospects without the enterprise complexity of ZoomInfo.

Lusha vs. ZoomInfo

Feature	Lusha	ZoomInfo
Ease of use	Very simple	Complex
Chrome extension	Excellent	Available
Free plan	Yes	No
Starting price	$29/mo	$15,000+/yr
Database size	100M+	321M+
Implementation	Instant	Weeks

Lusha Pros and Cons

Pros	Cons
Very easy to use	Smaller database than ZoomInfo
Free plan with 5 credits/mo	Credit-based pricing
Affordable paid plans	Limited advanced features
Great Chrome extension	No visitor identification
GDPR compliant

Best for: Individual sales reps or small teams who need simple contact lookup.

4. RB2B — Budget Visitor Identification

Free visitor ID for teams just getting started.

RB2B offers basic visitor identification with a free plan, making it an entry point for teams new to visitor ID.

RB2B vs. ZoomInfo

Feature	RB2B	ZoomInfo
Visitor identification	Core feature	Add-on
Free plan	Yes	No
Match rate	5-20%	Varies
Starting price	Free / $149/mo	$15,000+/yr
Email data	Pro plan only	Included
Setup time	Minutes	Weeks

RB2B Pros and Cons

Pros	Cons
Free plan available	Low match rates (5-20%)
Quick setup	US-only person identification
LinkedIn profiles included	Email requires paid plan
Slack integration	Limited features on free tier

Best for: Teams testing visitor ID for the first time with zero budget.

Note: For better match rates, consider Leadpipe which identifies 30-40% of visitors vs. RB2B’s 5-20%.

5. Warmly — Visitor ID Plus Engagement

Combines visitor identification with live chat and video.

Warmly goes beyond identification by adding real-time engagement tools. See our Warmly alternatives guide for more options.

Warmly vs. ZoomInfo

Feature	Warmly	ZoomInfo
Visitor identification	Yes	Add-on
Live chat	Built-in	No
Video calling	Built-in	No
Match rate	15-25%	Varies
Starting price	Free / $900/mo	$15,000+/yr
Real-time alerts	Yes	Limited

Warmly Pros and Cons

Pros	Cons
Visitor ID + engagement in one	$900/mo for full features
Live chat and video built-in	Lower match rate than Leadpipe
Intent scoring	Complex for simple visitor ID needs
Calendar booking	Overkill if you just need identification

Best for: Teams who want to engage visitors in real-time, not just identify them.

6. Clearbit (Breeze Intelligence) — Best for HubSpot Users

Now part of HubSpot, best for existing HubSpot customers.

Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence. It’s primarily a data enrichment tool that now lives within the HubSpot ecosystem.

Clearbit vs. ZoomInfo

Feature	Clearbit	ZoomInfo
Data enrichment	Excellent	Good
HubSpot integration	Native	Third-party
Standalone product	No longer	Yes
Visitor identification	Yes	Add-on
Pricing	Custom	$15,000+/yr
Best for	HubSpot users	General use

Clearbit Pros and Cons

Pros	Cons
Best-in-class enrichment	Requires HubSpot
Native HubSpot integration	No longer standalone
Strong company data	Custom pricing only
Real-time enrichment	Can be expensive

Best for: Existing HubSpot customers who need data enrichment.

7. 6sense — Enterprise ABM Platform

Full-scale account-based marketing for large enterprises.

6sense is a comprehensive ABM platform that competes with ZoomInfo at the enterprise level. See our 6sense alternatives guide for more options.

6sense vs. ZoomInfo

Feature	6sense	ZoomInfo
Target market	Enterprise	All sizes
ABM capabilities	Comprehensive	Limited
Intent data	Third-party	First-party
Predictive scoring	AI-powered	Basic
Starting price	$50,000+/yr	$15,000+/yr
Implementation	Months	Weeks

6sense Pros and Cons

Pros	Cons
Comprehensive ABM platform	Very expensive
Deep intent data	Complex implementation
Predictive analytics	Overkill for SMBs
Strong account identification	Steep learning curve

Best for: Large enterprises running full ABM programs.

8. Cognism — Best for European Markets

GDPR-compliant database with strong European coverage.

Cognism focuses on compliance and European data quality, making it ideal for teams selling into EU markets.

Cognism vs. ZoomInfo

Feature	Cognism	ZoomInfo
European data	Excellent	Good
GDPR compliance	Native	Available
Phone verification	Diamond Data	Standard
Intent data	Bombora partnership	Built-in
Global coverage	Strong	Strong
Pricing	Custom	$15,000+/yr

Cognism Pros and Cons

Pros	Cons
Best European coverage	Custom pricing only
Phone-verified data	Smaller US database
GDPR-native compliance	No visitor identification
Strong intent data	Annual contracts

Best for: Teams selling primarily into European markets.

9. Leadfeeder — Company-Level Visitor ID

Identifies companies (not individuals) visiting your website.

Leadfeeder provides company-level identification with strong European coverage and GDPR compliance.

Leadfeeder vs. ZoomInfo

Feature	Leadfeeder	ZoomInfo
Identification level	Company	Person
European coverage	Excellent	Good
Match rate	~15%	Varies
Starting price	€99/mo	$15,000+/yr
GDPR compliance	Native	Available
Free plan	Yes (7 days)	No

Leadfeeder Pros and Cons

Pros	Cons
Strong European coverage	Company-level only (no individuals)
GDPR-native	Lower match rate
Affordable pricing	No contact details
Good CRM integrations	Limited compared to person-level ID

Best for: European companies needing GDPR-compliant company-level identification.

10. UpLead — Budget Contact Database

Affordable database option for cost-conscious teams.

UpLead provides a verified B2B contact database at a lower price point than ZoomInfo, with 95% data accuracy guarantee.

UpLead vs. ZoomInfo

Feature	UpLead	ZoomInfo
Database size	155M+ contacts	321M+ contacts
Data accuracy	95% guarantee	No guarantee
Starting price	$99/mo	$15,000+/yr
Real-time verification	Yes	No
Free trial	Yes	Demo only
Contract required	No	Yes (annual)

UpLead Pros and Cons

Pros	Cons
95% accuracy guarantee	Smaller database
Affordable pricing	Limited advanced features
Real-time email verification	No visitor identification
No annual contract required	Fewer integrations

Best for: Budget-conscious teams who need a basic contact database.

Feature Comparison Matrix

Visitor Identification Capabilities

Tool	Person-Level ID	Company ID	Match Rate	US	EU
Leadpipe	Yes	Yes	30-40%	Yes	Company
ZoomInfo	Add-on	Add-on	Varies	Yes	Yes
Apollo.io	No	No	N/A	N/A	N/A
Lusha	No	No	N/A	N/A	N/A
RB2B	Yes	Yes	5-20%	Yes	Company
Warmly	Yes	Yes	15-25%	Yes	Limited
Clearbit	Yes	Yes	15-20%	Yes	Yes
6sense	Limited	Yes	Varies	Yes	Yes
Cognism	No	No	N/A	N/A	N/A
Leadfeeder	No	Yes	~15%	Yes	Yes
UpLead	No	No	N/A	N/A	N/A

Pricing Comparison

Tool	Entry Price	Mid-Tier	Annual Cost
Leadpipe	$149/mo	Custom	~$1,800
ZoomInfo	$15,000/yr	$25,000/yr	$15,000-50,000+
Apollo.io	Free / $49/mo	$99/mo	$588-1,188
Lusha	Free / $29/mo	$51/mo	$348-612
RB2B	Free / $149/mo	$349/mo	$1,788-4,188
Warmly	Free / $900/mo	Custom	$10,800+
Clearbit	Custom	Custom	$12,000+
6sense	Custom	Custom	$50,000+
Cognism	Custom	Custom	$15,000+
Leadfeeder	Free / €99/mo	€199/mo	€1,188-2,388
UpLead	$99/mo	$199/mo	$1,188-2,388

Decision Framework: Which Alternative Is Right for You?

By Primary Need

If You Need…	Choose…	Why
Website visitor identification	Leadpipe	Purpose-built, 30-40% match rate, $149/mo
Affordable contact database	Apollo.io	275M+ contacts, free plan, $49/mo
Simple contact lookup	Lusha	Easy Chrome extension, $29/mo
Free visitor ID to test	RB2B	Free plan available
Visitor ID + live chat	Warmly	Built-in engagement tools
HubSpot enrichment	Clearbit	Native HubSpot integration
Enterprise ABM	6sense	Full ABM platform
European database	Cognism	GDPR-native, strong EU data
Company-level ID (EU)	Leadfeeder	GDPR compliant, affordable
Budget database	UpLead	95% accuracy, $99/mo

By Budget

Budget	Recommended
$0 (testing)	RB2B free, Apollo.io free, Lusha free
$50-150/mo	Leadpipe, Apollo.io, Lusha, Leadfeeder
$150-500/mo	Leadpipe, RB2B Pro, UpLead
$500-2,000/mo	Leadpipe, Warmly
$15,000+/year	Consider if you actually need ZoomInfo’s full database

By Use Case

Use Case	Best Choice	Why Not ZoomInfo
Identify website visitors	Leadpipe	ZoomInfo’s visitor ID is an afterthought
Cold outbound at scale	Apollo.io	ZoomInfo is 10x more expensive
Quick contact lookups	Lusha	ZoomInfo is overkill
Test visitor ID concept	RB2B	ZoomInfo requires $15K+ commitment
Engage visitors in real-time	Warmly	ZoomInfo has no chat features
Enrich HubSpot data	Clearbit	Native integration
Enterprise ABM program	6sense	More comprehensive ABM
Sell into Europe	Cognism	Better EU data quality

ZoomInfo vs. Leadpipe: The Visitor ID Showdown

If your primary need is website visitor identification, here’s why Leadpipe is the clear winner:

Factor	Leadpipe	ZoomInfo
Purpose	Built for visitor ID	Built for contact database
Visitor ID focus	Core product	Add-on feature
Match rate	30-40%	Inconsistent
Annual cost	~$1,800	$15,000+
Setup time	2 minutes	Weeks
Contract	Monthly	Annual
Hidden costs	None	Seats, credits, add-ons
Time to value	Same day	Weeks to months

The math is simple: Leadpipe costs roughly $1,800/year. ZoomInfo costs $15,000+ minimum. That’s over $13,000 in savings annually, with better visitor identification performance.

Frequently Asked Questions

What is the best ZoomInfo alternative in 2026?

It depends on your needs. For website visitor identification, Leadpipe is the best alternative with 30-40% match rates at $149/month. For a contact database, Apollo.io offers similar functionality at a fraction of the price.

Is ZoomInfo worth the price?

For large enterprise sales teams doing high-volume cold outreach, ZoomInfo can be worth it. But for most teams, especially those focused on website visitor identification, cheaper alternatives deliver equal or better results.

What is the cheapest ZoomInfo alternative?

Apollo.io, Lusha, and RB2B all offer free plans. For paid visitor identification, Leadpipe starts at $149/month versus ZoomInfo’s $15,000+/year minimum.

Which ZoomInfo alternative is best for visitor identification?

Leadpipe is purpose-built for visitor identification with 30-40% match rates, compared to ZoomInfo where visitor ID is just an add-on. Leadpipe also costs 90% less.

Can I get out of my ZoomInfo contract?

ZoomInfo typically requires annual contracts with auto-renewal. Check your specific agreement for cancellation terms. Many teams switch to monthly alternatives like Leadpipe or Apollo.io when their contract expires.

Which ZoomInfo alternative works in Europe?

For GDPR-compliant contact data, Cognism has the best European coverage. For company-level visitor identification in Europe, Leadfeeder is the top choice.

Is Apollo.io as good as ZoomInfo?

Apollo.io has a slightly smaller database (275M vs 321M contacts) but offers built-in email sequences and costs a fraction of ZoomInfo. For most teams, Apollo.io is more than sufficient.

What’s the difference between visitor identification and a contact database?

A contact database (ZoomInfo, Apollo, Lusha) gives you contact info for people you want to reach out to cold. Visitor identification (Leadpipe, RB2B, Warmly) tells you who is already visiting your website. They solve different problems.

The Bottom Line

ZoomInfo is a powerful tool, but it’s also expensive, complex, and often overkill. The best alternative depends entirely on what you actually need:

For visitor identification: Leadpipe delivers better results at 1/10th the cost
For contact databases: Apollo.io offers 90% of the functionality at 90% less cost
For simple lookups: Lusha provides easy contact finding without complexity
For European markets: Cognism or Leadfeeder depending on your needs

For website visitor identification, Leadpipe is the best ZoomInfo alternative in 2026 - purpose-built, affordable, and higher performing.

Stop paying enterprise prices for features you don’t need. Start with the tool that matches your actual use case.