Strategy
Should You Stop Scoring Leads and Score Moments?
Lead scoring treats people as static records. Buying is dynamic. Here is why we replaced lead scoring with moment scoring, and what changed in pipeline.
Strategy
Proprietary vs Licensed Intent: What's the Difference?
Most intent data vendors license signals from the same co-ops. Here's why proprietary, first-party intent beats licensed feeds for B2B pipeline.
Strategy
Orbit Is Live: Person-Level Intent Audiences
Orbit by Leadpipe turns keyword-level research behavior into person-level audiences you can act on. Find in-market buyers by topic, filter by ICP, export daily.
Product
How Early Can Orbit Detect In-Market Buyers?
A week-by-week look at how Orbit catches buyers in the research phase, how early signals appear, and what thresholds surface genuine intent vs noise.
Strategy
ABM with Visitor Identification: Full Playbook
Track when target accounts visit your website. Know which person from the account, what they viewed, and how to engage them at the right moment.
Guides
Demand Gen Guide: Visitor ID + Intent Audiences
How demand gen managers use visitor identification and Orbit intent data to build campaigns that target in-market buyers, not cold audiences.
Guides
What Is Buyer Intent? Signals & Data
Buyer intent is the measurable likelihood that a prospect is ready to purchase. Learn the signals, scoring models, and how B2B teams act on intent.
Guides
What Is Intent Data? Definition & Guide
Intent data reveals which companies and people are actively researching a purchase. Learn how it works, the types, and how B2B teams use it.
Guides
Intent Data vs Visitor Identification: The Difference
Intent data shows who's researching topics. Visitor identification shows who's on your site. Learn the difference, why you need both, and how to combine them.
Guides
Orbit for Sales Teams: A Non-Technical Guide
You don't need to be technical to use Orbit. Here's how sales teams find in-market buyers, build prospect lists, and prioritize outreach with intent data.
Guides
Build LinkedIn Ad Audiences from Orbit Intent Data
Export person-level intent audiences from Orbit, upload to LinkedIn Campaign Manager, and run ads to people actively researching your category.
Guides
Personal-Level Intent Data: Beyond Account Signals
Traditional intent data tells you a company is interested. Personal-level intent tells you exactly who. Learn how B2B intent tracking is evolving.
Strategy
Competitive Intelligence with Orbit Intent Data
Track who's researching your competitors. Build audiences of people actively evaluating alternatives in your category. Reach them before competitors do.
Reviews
Orbit vs Bombora: Person-Level vs Company-Level
Bombora tells you which company is interested. Orbit tells you which person. Compare coverage, pricing, data access, and when to use each.
Guides
Leadpipe Intent API: 20,000 Topics, Person-Level
Find in-market buyers across 20,000+ B2B/B2C topics with person-level data. API walkthrough with endpoints, ICP filters, and code examples.
Guides
5 Orbit Audiences Every SaaS Company Should Build
Five ready-to-use Orbit audience configurations for SaaS companies. Competitor researchers, pricing page intenders, category buyers, and more.
Guides
Best Koala Alternatives for Buyer Signals
Koala tracks product usage signals. If you need visitor identification and cross-web intent data beyond your own product, here are 7 alternatives.
Guides
Person-Level Intent Data: How It Works (2026)
Most intent data is company-level. Person-level intent tells you WHO is researching topics, not just which company. Here's how it works and who offers it.
Strategy
What Identified Pricing-Page Visitors Look Like
A framework for understanding pricing page intent. Three archetypes, what each one signals, and how to design a response that matches.
Strategy
6sense Too Expensive? Get Intent Data for $147/mo
6sense costs $25-100K/year and shows company-level data. Leadpipe Orbit gives you person-level intent across 20K topics starting at $147/month.
Strategy
Your Intent Data Only Shows Companies. Now What?
Bombora and 6sense tell you 'Acme Corp is interested.' Great - but who at Acme? Here's how to get person-level intent data instead.
Tools
Intent Data Providers Compared: 2026 Guide
Compare 8 intent data providers on coverage, pricing, granularity, and API access. Person-level vs company-level and what it means for pipeline.
Guides
Best UserGems Alternatives in 2026
UserGems tracks job changes. If you want to identify in-market buyers beyond just job movers, here are 7 alternatives with real-time intent data.
Guides
What Is Demand Generation?
Demand generation creates awareness and interest before buyers talk to sales. Learn how it works and what separates it from lead gen.
Tools
7 Best Warmly Alternatives in 2026 (Compared)
Compare the best Warmly alternatives for 2026. Leadpipe, 6sense, ZoomInfo & more ranked by visitor identification features and pricing.