Strategy
Should You Stop Scoring Leads and Score Moments?
Lead scoring treats people as static records. Buying is dynamic. Here is why we replaced lead scoring with moment scoring, and what changed in pipeline.
Guides
How Do Hardware Startups Find Enterprise Buyers?
How hardware startups surface enterprise buyers researching their product before procurement sends a cold RFQ or the champion disappears.
Guides
How Does Telecom Catch RFPs Before the Shortlist?
How telecom enterprise sellers identify carriers, operators, and enterprise buyers 90-180 days before procurement issues an RFP.
Tools
Common Room vs Orbit: Community or Web Intent?
Common Room vs Orbit compared honestly. Community signal intelligence vs web intent, what each tool actually measures, pricing, and fit.
Guides
How Do I Build a 200-Account ABM Watchlist in Orbit?
Step-by-step guide to building a 200-account ABM watchlist in Orbit, with ICP filters, domain upload, topic selection, and daily refresh.
Strategy
Will First-Party Intent Replace Third-Party Vendors?
Third-party intent vendors sell licensed co-op signals. First-party intent reads behavior you own. Here's why the shift is accelerating in 2026.
Strategy
What Intent Data Do LLM Sales Agents Need?
Not all intent data is usable by an LLM. Here's the shape, refresh rate, and person-level granularity agents actually need to write a good email.
Guides
How Does a Partner Manager Use Intent Data?
How a partner manager uses intent data and visitor identification to find co-sell accounts, prioritize partner plays, and prove ecosystem sourced pipeline.
Guides
What Does the Insurtech Buyer Journey Look Like?
What the insurtech buyer journey actually looks like, from actuarial research through underwriting RFP, and the intent signals at each stage.
Strategy
What Is Non-Commodity B2B Data?
If your competitor can rent the same list, the data is commodity. Here is what non-commodity B2B data actually looks like in 2026.
Strategy
Where Do AI Sales Agents Get Intent Data?
A full tour of the sources AI sales agents pull intent data from, which are machine-ready, which are not, and how to tell them apart.
Strategy
Proprietary vs Licensed Intent: What's the Difference?
Most intent data vendors license signals from the same co-ops. Here's why proprietary, first-party intent beats licensed feeds for B2B pipeline.
Product
What Does an Orbit Score of 80 Actually Mean?
A field guide to reading the Orbit intent score from 1 to 100, what each band represents, and how to set thresholds that surface real buyers.
Strategy
What Data Does an AI SDR Need to Work?
The model is not the bottleneck. The data is. Here's the minimum data stack every AI SDR needs before it sends a single email.
Strategy
Is Firmographic Targeting Still Useful in 2026?
Firmographics still matter, but they are the floor, not the ceiling. Here is what still works, what is dead, and what to do instead.
Strategy
Bought ZoomInfo But Aren't Getting ROI? Here's Why
ZoomInfo gives you a database. But a database without timing is just a cold list. Here's why intent-first beats database-first for pipeline.
Product
Inside the Orbit Pixel Network: How It Works
How a cross-site pixel network produces person-level intent: pixel observation, identity join, scoring, and why this beats licensed bid-stream feeds.
Strategy
Orbit Is Live: Person-Level Intent Audiences
Orbit by Leadpipe turns keyword-level research behavior into person-level audiences you can act on. Find in-market buyers by topic, filter by ICP, export daily.
Guides
How Do Dev-Tools Companies Use Visitor Identification?
How dev-tools companies find the engineers, platform teams, and VPs reading their changelog, pricing, and API docs without ever filling a form.
Product
How Early Can Orbit Detect In-Market Buyers?
A week-by-week look at how Orbit catches buyers in the research phase, how early signals appear, and what thresholds surface genuine intent vs noise.
Guides
What Intent Signals Matter for Climate-Tech Sales?
A field guide to the intent signals climate-tech sales teams should track, from ESG team research to procurement of carbon accounting tools.
Strategy
Why Every AI Agent Needs an Identity API
Identity data is becoming a primitive in the AI stack - like vector databases for RAG. Here's why AI agents need real-time identity resolution to work.
Guides
Demand Gen Guide: Visitor ID + Intent Audiences
How demand gen managers use visitor identification and Orbit intent data to build campaigns that target in-market buyers, not cold audiences.
Strategy
Is the B2B Data-Aggregator Era Ending?
Scraped contact databases are cheaper, more regulated, and less differentiated than ever. Here's why the aggregator model is breaking in 2026.
Guides
What Is ABM? Account-Based Marketing Guide
ABM targets specific high-value accounts with personalized campaigns. Learn how it works, why it outperforms broad marketing, and how to get started.
Guides
How Do I Build an Orbit Audience That Converts?
A step-by-step playbook for building a Leadpipe Orbit audience that produces booked meetings, not noise. Topic selection, filters, refresh cadence, sizing.
Guides
What Is Buyer Intent? Signals & Data
Buyer intent is the measurable likelihood that a prospect is ready to purchase. Learn the signals, scoring models, and how B2B teams act on intent.
Guides
How Do I Connect Orbit to HubSpot for a Heatmap?
Wire Orbit intent audiences into HubSpot so target accounts light up with in-market buyer activity, refreshed every 24 hours.
Guides
What Is Intent Data? Definition & Guide
Intent data reveals which companies and people are actively researching a purchase. Learn how it works, the types, and how B2B teams use it.
Guides
Intent Data vs Visitor Identification: The Difference
Intent data shows who's researching topics. Visitor identification shows who's on your site. Learn the difference, why you need both, and how to combine them.
Product
Why Does Orbit Refresh Intent Every 24 Hours?
Intent decays in days, not weeks. A look at why Orbit runs a 24-hour refresh cycle, how the pipeline actually works, and what weekly refresh costs you.
Product
What's Inside an Orbit Intent Topic?
A field-level teardown of how Orbit builds an intent topic, what a person-level signal contains, and what a score of 80 actually represents.
Guides
Identity Resolution APIs for AI Agents (2026)
AI agents need real-time identity data. Compare identity resolution APIs by agent-readiness: webhooks, latency, SDK support, MCP servers, and data freshness.
Guides
Orbit for Sales Teams: A Non-Technical Guide
You don't need to be technical to use Orbit. Here's how sales teams find in-market buyers, build prospect lists, and prioritize outreach with intent data.
Guides
Build LinkedIn Ad Audiences from Orbit Intent Data
Export person-level intent audiences from Orbit, upload to LinkedIn Campaign Manager, and run ads to people actively researching your category.
Guides
Personal-Level Intent Data: Beyond Account Signals
Traditional intent data tells you a company is interested. Personal-level intent tells you exactly who. Learn how B2B intent tracking is evolving.
Strategy
Competitive Intelligence with Orbit Intent Data
Track who's researching your competitors. Build audiences of people actively evaluating alternatives in your category. Reach them before competitors do.
Guides
How Do I Give an AI Agent Intent Without Exposing PII?
You can feed an AI agent useful intent signal without handing it raw PII. Here's the field-by-field design pattern plus how Leadpipe scopes data for agents.
Reviews
Orbit vs Bombora: Person-Level vs Company-Level
Bombora tells you which company is interested. Orbit tells you which person. Compare coverage, pricing, data access, and when to use each.
Guides
How Do HR-Tech Vendors Find HRIS Buyers Pre-RFP?
Identify the CHROs, HR ops leaders, and benefits teams evaluating your HR-tech product 60 to 120 days before the formal RFP lands.
Guides
Leadpipe Intent API: 20,000 Topics, Person-Level
Find in-market buyers across 20,000+ B2B/B2C topics with person-level data. API walkthrough with endpoints, ICP filters, and code examples.
Guides
5 Orbit Audiences Every SaaS Company Should Build
Five ready-to-use Orbit audience configurations for SaaS companies. Competitor researchers, pricing page intenders, category buyers, and more.
Data
Which Intent Topics Actually Predict Revenue?
Most intent topics are noise. A handful predict revenue. Here is the framework for telling them apart, the topic-type hierarchy, and why recency beats breadth.
Strategy
Why a 6sense POC Often Doesn't Renew
6sense is a real ABM platform priced for enterprise motions. The framework to evaluate fit, what to test in a POC, and when to walk away.
Strategy
What Data Layer Is Agentic Outbound Missing?
Agentic outbound breaks on the same layer every time. Not the model, not the orchestrator. The identity and intent layer underneath.
Guides
Person-Level Intent Data: How It Works (2026)
Most intent data is company-level. Person-level intent tells you WHO is researching topics, not just which company. Here's how it works and who offers it.
Strategy
Why Is My AI SDR's Reply Rate So Low?
AI SDRs cap out at 1 to 2% reply on most firmographic lists. Here are the six reasons, in order of how much they matter, and what to fix first.
Strategy
Should You Replace Your BDR Team With Intent-First?
The architectural case for moving from cold outbound to intent-first. The framework, the tradeoffs, and where a BDR team still earns its keep in 2026.
Product
How Often Should Intent Data Be Refreshed?
Intent from last quarter tells you nothing about today. Here is why Leadpipe refreshes every record every 24 hours, and what weekly and monthly refreshes miss.
Guides
How Do Legal-Tech Vendors Turn Firm Visits Into Demos?
A playbook for legal-tech vendors: identify the partners, GCs, and operations leads researching your contract, e-discovery, or matter-management product.
Guides
How to Choose a Data Provider for Your AI SDR
AI SDRs need real-time, accurate data. Compare visitor ID, enrichment, intent, and contact database providers to find the right data stack for your AI agent.
Strategy
Did AI Kill Cold Outbound, or Did Bad Data?
AI gets the blame for inbox fatigue. The real killer is stale, commodity data feeding a system designed for scale without signal.
Tools
Can Orbit Replace Bombora? An Honest Take
A direct answer to whether Orbit replaces Bombora, when it does, when it does not, and how to run a side-by-side test before you renew.
Strategy
The Data Layer AI Sales Agents Are Missing
AI SDRs from 11x, Artisan, and others run on data. But 90% of website visitor data goes unused. Here's the identity layer that changes everything.
Tools
Orbit vs Lookalike Audiences: Which Converts Better?
Lookalike audiences model similarity. Orbit audiences detect real buying behavior. A head-to-head comparison of which converts better and why.
Strategy
Is Lead Scoring Worth Doing in 2026?
Lead scoring is a legacy construct that filters signal into noise. Here is why most scoring models quietly fail and what replaces them.
Product
How to Parse JavaScript-Rendered Intent Signals
Most of the modern web renders via JavaScript. How a serious intent pipeline parses SPA pages, headless rendering tradeoffs, and what naive crawlers miss.
Strategy
What Should a VP Sales Ask Before Buying Intent Data?
The diligence questions a VP of Sales should ask before signing an intent data contract. Includes pricing, accuracy, data origin, and integration red flags.
Strategy
6sense Too Expensive? Get Intent Data for $147/mo
6sense costs $25-100K/year and shows company-level data. Leadpipe Orbit gives you person-level intent across 20K topics starting at $147/month.
Strategy
Your Intent Data Only Shows Companies. Now What?
Bombora and 6sense tell you 'Acme Corp is interested.' Great - but who at Acme? Here's how to get person-level intent data instead.
Guides
Lead Scoring with Visit Behavior + Intent Data
Build a lead score that combines website visit behavior (pages, duration, frequency) with cross-web intent signals. More predictive than firmographics alone.
Tools
Intent Data Providers Compared: 2026 Guide
Compare 8 intent data providers on coverage, pricing, granularity, and API access. Person-level vs company-level and what it means for pipeline.
Guides
Best Common Room Alternatives in 2026
Common Room aggregates signals from multiple channels. If you need deeper visitor identification and person-level intent data, here are 7 alternatives.
Tools
8 Best 6sense Alternatives in 2026 (Compared)
Compare the best 6sense alternatives for 2026. Demandbase, ZoomInfo, Leadpipe & more--pricing, features, and match rates ranked.